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Thursday, August 2, 2012 at 12:00 pm

Obsessed // Obsessed: Benetint by Benefit

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Make up can be a hassle – admit it, you would rather have an extra hour in bed than have to spend time applying makeup in the morning and even if you do have time; the idea that by the end of a busy day your makeup may have already worn off is not worth that early morning wake up. However, there is a product that ensures hassle-free application with long-lasting results: Benetint by Benefit is a lip stain that combines eye-popping color when used on your lips but a subtle flush when used on your cheeks – yes, this product can be used for lips and cheeks, meaning that this multifaceted product will definitely make your vanity case a lot lighter!

Benefit was created in the late 1970s by twin sisters Jane and Jean when they moved to San Francisco. They wished to produce beauty “fake its”, make up that is not just make up but able to solve all beauty dilemmas such as skin redness and uneven skin tone. Their company went global and became instantly popular due to their simple makeup collections that produced amazing results and their choice of retro-style packaging was ideally appealing. Benetint is one of Benefit’s products that allow for simple application using the nail varnish- style brush, meaning that you can use as little or as much as you need.

For a sweet and simple day time look, dab a little of the tint on the apples of your cheeks and then lightly brush it over your lips. This way you can utilize the product’s rosy tint without going too overboard. However when the sun goes down, layer that tint! Whilst keeping the tint minimal on the cheeks – to avoid a sunburnt look – apply more of the tint to your lips than you would for day time as to emphasise your lips with the strong pinky-red color. Remember: since this product is meant to be long-lasting so ensure that you apply the right amount – strongly colored cheeks is not an ideal day time look. If you are unsure, Benefit’s website provides a step-by-step guide to easy application.

Benefit is a global company and can usually be bought in department stores. However if you can’t find it in a store near you, than you can buy Benetint and other Benefit cosmetics through their website for $29.00 – well worth the money for a product that can be used for both lips and cheeks whilst maintaining color for hours. So go on, invest in long lasting make up today and begin to notice the ‘benefits’!



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